Creative Social Ad
Challenge
The campaign addresses the pervasive issue of plastic pollution and the careless disposal of plastic bags, which continue to harm the environment despite increased awareness. The challenge lies in motivating people to change their habits and take responsibility for their waste, encouraging them to recycle and reduce their use of single-use plastics.
Idea
The campaign features a striking image of a woman with a plastic bag on her head, paired with the message:
"IF YOU THROW A BAG AWAY, IT WILL COME BACK ANYWAY... Start recycling today." This visual and message highlight the inevitability of environmental consequences from careless waste disposal, urging viewers to recycle and adopt more sustainable practices.