Ray-Ban Creative Ad
Challenge:
Ray-Ban, a leading brand in eyewear, wanted to emphasize the importance of clarity and vision correction that their products provide. The challenge was to create a campaign that would highlight the functional benefit of Ray-Ban glasses—enhancing vision—while also aligning with the brand's image of innovation and style.
Idea:
The campaign features Ralph Waldo Emerson's quote: "Do not go where the path may lead, go instead where there is no path and leave a trail." The text is blurred, but sharp and clear through the "lenses" of Ray-Ban glasses, emphasizing their clarity. The tagline, "Don't read between the blur," reinforces the idea that Ray-Ban glasses help you focus clearly and find your unique vision. This design showcases the brand's dedication to quality and innovation in eyewear.
