Nike Junior
Challenge
Parents understand how challenging it can be for their children to be taken seriously, especially when playing with older kids. They want to support their young athletes, encouraging them to work hard and reach their full potential so they can be proud of their achievements. To promote the Nike Junior line, I developed the campaign with the slogan “Start small. Grow strong.”
Idea
The commercial features a young boy on a basketball court, initially disregarded by the adults around him. Despite this, he demonstrates remarkable skill by making a stunning shot from the middle of the court, leaving everyone astonished. This powerful moment underscores the message that with dedication and perseverance, even the smallest players can achieve greatness..