The jungle is dense and impenetrable forests, thickets, and bushes. The jungle is home to a huge variety of animals, insects, and different types of birds. Even though these beautiful green lands offer great wealth in the form of vegetation and food, it is a highly competitive environment in which only the strongest will survive.

To survive, the inhabitants of the jungle have learned to adapt to this dangerous and competitive environment. For example, small reptiles such as the chameleon use their camouflage abilities to prevent predators from spotting them on the wide branches of the rainforest trees. Meantime, insects like butterflies have developed a method to scare away predators by placing two bright eyes on their wings that look directly at the predator in order to arouse a primitive fear in them.

Thus every inhabitant of the jungle in one way or another has its own unique skill of surviving in the wild. Some run fast, some jump long, and some possess unprecedented strength, which is better not to encounter on your way.

When all animals have declared war on each other, there is one incredible creature that can offer something very different than enmity and hatred. A creature that knows how to behave in any situation and how to find a common language with even the most vicious predator living in the jungle. Instead of camouflaging, and deadly poison, the Gorilla offers friendship to all the inhabitants of the wild world.

Being one of the largest and strongest animals on the planet, Gorilla has a truly gentle character and a kind soul. While eating a banana, Gorilla sits on a large gray stone located in an open area and tells interesting stories from her life to all jungle inhabitants.

Gorilla tells stories about how she found and raised a human boy, whom she named "Tarzan", and how her cousin 'King Kong' attacked New York and tried to throw the whole city into chaos. She also told stories about her distant relatives who decided to beat the human race once and for all and build a new world called “Planet of the Apes”. But most of all, the Gorilla loved to talk about her son, who already 2 years ago went to Europe to pursue his dream - Delivering fresh fruits and vegetables to people.

Gorilla always tells this story with a smile on her face and says: "my boy is very determined. He knows where to find the freshest products and how to deliver them. My boy often says to his clients: 'hey, body, it's raining outside, let me bring the bananas to you! Anyway, I will be ‘Faster than you!’

Creative Text for Gorillas

Text

Challenge:

Gorillas (fast grocery delivery service) was looking for a Creative Copywriter to craft a distinctive narrative that highlights their grocery delivery service's speed, quality, and convenience in a crowded market.

Idea:

The text I wrote personifies Gorillas as friendly and reliable figures in the jungle, using storytelling to connect with customers. By sharing tales of strength and kindness, it portrays Gorillas as the go-to service for fresh products delivered quickly and efficiently. The narrative uses familiar characters and humor to create a memorable and engaging brand identity.

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